On Tuesday, May 29, Anderson Cooper will give a shout out to We Can Be Heroes on his syndicated talk show, “Anderson.” Cooper was one of the few reporters willing to devote time to cover the crisis when it hit last summer and has firsthand experience traveling in the Horn of Africa to witness the drought and famine and meet refugees in the region. The Horn of Africa experienced the worst hunger crisis in 60 years with the United Nations declaring famine in the region last July. Despite aid being delivered by a variety of humanitarian organizations, currently more than 9 million people are still in need of immediate assistance and thousands of children suffer malnutrition as a result of the food and water shortage. We Can Be Heroes launched in January 2012 to raise awareness and funds for the crisis and is the only corporate cause campaign to address the issue. Using the iconic Justice League characters from DC Entertainment – Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg – We Can Be Heroes aims to raise funds for three humanitarian aid organizations working in Africa: Save the Children, International Rescue Committee, and Mercy Corps. DC Entertainment will match donations up to $1 million in total donations, and 50% of the purchase price from We Can Be Heroes products will go directly to saving lives.
