Cause Marketing

Warner Bros. is passionate about telling the world’s most compelling stories to diverse audiences around the globe and believes that innovative cause marketing initiatives utilizing our characters and content help generate benefits to society. Our goal is to establish mutually-beneficial partnerships between the company and key nonprofit partners with shared values to create a platform to raise awareness for various social issues.

we-can-be-heroesIn January 2012, DC Entertainment, in collaboration with Warner Bros. and Time Warner, launched We Can Be Heroes—a two-year giving campaign featuring the iconic Justice League super heroes—to raise awareness and funds to fight the hunger crisis in the Horn of Africa.

Funds raised through the campaign have benefited Save the Children, International Rescue Committee and Mercy Corps, all trusted international nonprofit organizations with decades of experience in the region. The Justice League characters were chosen by DC Entertainment both for their global recognition as well as their demonstration of strength in unity and numbers.  The iconic Justice League characters—Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg— are each a super hero in his or her own right, but when they band together as the Justice League, they become an unstoppable force for good and right in the universe—a key message of the We Can Be Heroes campaign.

As explained by Diane Nelson, President, DC Entertainment and President and Chief Content Officer, Warner Bros. Interactive Entertainment, “The members of the Justice League are an international team of super heroes beloved by a broad range of fans, including men and women, young and old.  This makes them the perfect ‘spokescharacters’ for this campaign. Their dedication to social justice and commitment to band together to defend the helpless brilliantly supports the ideals of the We Can Be Heroes campaign.”

WOZ_TNPLH_Additional Graphics 3Warner Bros. Consumer Products, Warner Home Entertainment Group and Warner Bros. Entertainment Corporate Responsibility teamed up with Habitat for Humanity to launch the There’s No Place Like Home campaign, a keystone of the 75th Anniversary celebration of “The Wizard of Oz.” The partnership, in honor of Warner Bros.’ beloved film, features a digital fundraising campaign, as well as a number of themed initiatives and events around the country, all in support of Habitat for Humanity’s mission to create affordable housing in partnership with low-income families.

“Warner Bros. has long been committed to making positive contributions to the communities in which we work and live, and we are excited to partner with Habitat for Humanity to bring Dorothy’s famous words to life by helping to provide people with a place to call home,” said Brad Globe, president, Warner Bros. Consumer Products. “‘The Wizard Oz’ There’s No Place Like Home campaign will not only drive excitement among the iconic film’s legions of fans, it will help generate important funds for Habitat for Humanity – a fitting partnership as we celebrate this milestone anniversary.”