Media Literacy and Parental Tools

FilmIn February 2013, Warner Bros. Entertainment together with other leaders in the film and television industry announced a national multimedia campaign to inform parents about the many tools that can help them manage what their children see on television and at the movies.

This consumer awareness initiative is focused on providing parents with tools to make sound media choices, to help control and manage the media enjoyed by their families and to help children and families understand and place in context what they watch on television, see at the movies and are exposed to through other media.

Sponsored by the Motion Picture Association of America (MPAA), National Association of Broadcasters (NAB), National Cable & Telecommunications Association (NCTA), National Association of Theatre Owners (NATO), American Cable Association (ACA) and the member companies of those groups as well as DirecTV and Verizon FiOS, the campaign includes a variety of initiatives, such as public service advertising that reminds parents where to find TV and film ratings systems, websites that provide information on ratings systems and media literacy and in-theater advertising about film ratings.