Recognizing that we are able to contribute unique skills and resources to address social issues, Warner Bros. is committed to promoting awareness for important causes that align with our characters and content through public service announcements.
GOING IN STYLE
26 million adults are affected by kidney disease in the U.S. and 90% of people don’t even know they have it. To help raise awareness for the National Kidney Foundation’s the Big Ask, the Big Give kidney donation campaign, Warner Bros. Pictures created a PSA for the campaign featuring Zach Braff and scenes from the feature film.
According to a survey presented by the U.S. Department of Transportation’s National Highway Safety Administration (NHTSA), over 35% of children ages four to seven are not properly restrained in cars and almost 14% of children ages one to three were in the wrong type of booster seat in 2015. Ad Council, NHTSA and Child Car Safety teamed up with Warner Bros. Pictures to create a new PSA featuring characters from Storks to remind parents and caregivers of the four easy steps in determining what is needed to keep children safe in the car.
THE LEGEND OF TARZAN
Leading up to the release of The Legend of Tarzan, Warner Bros. Pictures, Village Roadshow Pictures and the film’s cast and crew teamed up with the NGO Stop Ivory in support of the Elephant Protection Initiative (EPI) to help save African elephants, who are native to Gabon, where many of the movie’s scenes were filmed. The campaign began with a PSA for the EPI featuring Alexander Skarsgård and appeared on Regal Cinemas screens nationwide. On Twitter, a call to action was issued with the “ReTweet for Good” campaign, during which Warner Bros. made a donation to Stop Ivory for retweets of select Stop Ivory PSAs at designated times.
BARBERSHOP: THE NEXT CUT
Nearly 80 million Americans, or one in three adults, have high blood pressure, but only half of these individuals have their condition under control. Warner Bros. Pictures teamed up with the American Heart Association and Ad Council on PSAs featuring cast members from Barbershop: The Next Cut. The ad reinforces the importance of taking time to have your blood pressure checked and taking the steps to lower high blood pressure to avoid serious consequences like a heart attack or stroke.
THE LEGO MOVIE
In support of Go Red for Women, Warner Bros. Animation, the American Heart Association and Ad Council teamed up with The LEGO Movie’s leading lady, Wyldstyle, to raise awareness for heart disease, the number one cause of female fatalities, and the importance of preventative care.
Warner Bros. Pictures, Ad Council and Ready.Gov partnered to create an earthquake preparedness PSA, featuring the film’s star, Dwayne “The Rock” Johnson, to remind people how to best prepare for and stay safe during an earthquake.