We are sensitive to the impact that the filmed entertainment we produce has on culture. While we support artistic freedom, Warner Bros. actively works to decrease instances of tobacco imagery in its films.
We adopted a Tobacco Depiction Policy in 2005. In 2011, we reached a 90% reduction in depictions of smoking and tobacco brands and products compared to the 2005 baseline, which Warner Bros. tracks and verifies against SceneSmoking.org database. In addition, since 2008, Warner Bros. has included anti-smoking PSAs on all DVDs of films containing tobacco imagery. Since Warner Bros. began this practice, an estimated 60 million viewers have seen these PSAs prior to viewing the film.
Click here to read the Tobacco Depiction Policy