With more than 3,700 active licensees worldwide, Warner Bros. Consumer Products (WBCP) licenses the rights to names, likenesses and logos for all of the intellectual properties in Warner Bros. Entertainment’s vast film and television library. These include such world-renowned icons as the Looney Tunes, Harry Potter, Scooby-Doo, DC Comics’ Batman and Superman, as well as Hanna-Barbera properties, including The Flintstones, The Jetsons and Tom & Jerry, and classic film properties such as Gone with the Wind and The Wizard of Oz.
Warner Bros. Consumer Products looks for opportunities to license or donate its characters to promote products, behaviors, or initiatives that benefit society and youth in particular.
FIRST LADY MICHELLE OBAMA’S “LET’S MOVE” INITIATIVE
Warner Bros. Consumer Products has signed the Looney Tunes to participate in First Lady Michelle Obama’s “Let’s Move!” initiative. A collaboration between the U.S. Department of Health and Human Services, the Ad Council and WBCP, the program is a series of public service announcements (PSAs) designed to address childhood obesity and encourage children and families to lead active and healthy lifestyles. The PSAs feature Warner Bros.’ legendary Looney Tunes characters Bugs Bunny, Daffy Duck, Tweety and Taz.
LOONEY TUNES ACTIVE!
Looney Tunes Active! is a global initiative which features the iconic characters as ambassadors of an active lifestyle for children The naturally energetic nature of the Looney Tunes, one of their defining characteristics, makes them the ideal ambassadors of a more active lifestyle for kids everywhere. Launched in 2006, Looney Tunes Active! has quickly evolved into one of the world’s most dynamic licensing programs, with WBCP Europe, Middle East and Africa (EMEA) helping to lead the charge.
To date, EMEA has served as a key region for the Looney Tunes Active! initiative with 1 billion branded products sold at retail outlets in three years across multiple categories. WBCP has forged global partnerships with Nestle Waters, McDonald’s and Intersport, with numerous local companies complementing this lineup.
WBCP has also partnered with sports associations, including Lega Basket (Italy), the Spanish (FEB, Men’s World and Europe Champions), U.K. and France (Women’s European Champions) Basketball Federations, to encourage kids to be and stay active. These partnerships promote a more active lifestyle and the participation in physical activities through team sports.
EATING RIGHT KIDS
WBCP’s “Eating Right Kids” program is featured in more than 1,700 Safeway stores in the U.S. and Canada. The Looney Tunes characters serve as ambassadors of health and fitness on kid-friendly products across multiple food categories simplifying “better for you” nutritional choices for parents and children. The products feature Looney Tunes characters including: Bugs Bunny, Tweety, Taz, Sylvester, Wile E. Coyote, Roadrunner, Marvin the Martian and Daffy Duck. In addition to partnering with Safeway, WBCP has taken the extra step to clear retail shelves of the majority of foods featuring the Looney Tunes characters that do not meet a better-for-you standard of nutrition.
Licensing News
Warner Bros. Consumer Products Announces Landmark 2010 With Comprehensive Programs For Beloved Looney Tunes Characters (June 1, 2010)
New Public Service Ads Are Part Of The First Lady Michelle Obama’s Let’s Move! Initiative To Combat Childhood Obesity (February 9, 2010)
Renowned Health Expert Dra. Aliza Teams Up With Baby Looney Tunes To Promote Healthy, Happy Babies (September 1, 2009)
Warner Bros. Consumer Products And The French Federation Of Basketball Join Forces To Promote A More Active Lifestyle For Kids (March 31, 2009)