To pursue international growth, Warner Bros. seeks to form strong local relationships in countries around the world. In launching new ventures or partnering with existing businesses in other cultures, we start by respecting the talent, experience, and track record of our local partners, suppliers and creative collaborators. We also look at a range of corporate responsibility-related business issues including the regulatory environment, cultural considerations, and labor issues.
Since launching our local-language film production initiative in 1999, the studio has released more than 340 such films produced primarily in France, Germany, Italy, Spain, Japan and Brazil, with limited activity in the U.K. and India . We’re also gearing up to be more active in China. While many of our local-language films may never be seen beyond their national borders, we believe they represent not only important opportunities for our business but also an important contribution to cultural diversity, local economies, and entertainment in other countries.
In 2009, Warner Bros. International Television Distribution formed its own international production unit, Warner Bros. International Television Production. Its goal is to establish operating production companies in major territories around the world, with the mandate to create locally produced versions of programs owned by the Studio and to develop original local programming on a market by market basis.