It takes creativity to entertain the world while conserving resources on our planet.
Each season, Warner Bros. produces updated Green Production Guidelines aimed at helping our TV and movie productions conserve natural resources and operate more efficiently. This evolving document contains guidelines specific to different parts of the production process and helps us reinforce the message to production staffs, which often change from day to day.
Feature Film Production
The primary focus of Warner Bros. Pictures’ sustainability efforts has been in obtaining carbon neutrality and nurturing conservation initiatives on movie productions. All Warner Bros. Pictures productions use a carbon calculator to measure their footprint and inform future green production initiatives. In 2005, Warner Bros. Pictures’ “Syriana” was the Studio’s first major motion picture to invest in renewable energy and attain carbon-neutral status. New Line Cinema’s “Valentine’s Day” (2010) implemented numerous sustainable practices, including a first-of-its-kind hybrid base camp utilizing solar power and biodiesel-fueled generators; reusable water bottles, to eliminate the use of single-use plastic water bottles; clean-air vehicles, for both talent and equipment transportation; recycling and composting efforts; and biodegradable food ware.
Along with “Valentine’s Day,” an additional eight of the Studio’s last 25 films were carbon neutral: “Due Date,” “Flipped,” “Green Lantern,” “Going The Distance,” “Inception,” “Jonah Hex,” “Sucker Punch” and “The Town.” “Sherlock Holmes: A Game Of Shadows,” to be released in fourth quarter 2010, is the first Warner Bros. U.K. production to systematically implement sustainable practices and is now serving as a template for the development of a green production framework for all U.K. productions. Cast and crew on 18 of Warner Bros.’ last 25 films saved approximately 320,000 disposable plastic water bottles by choosing reusable water bottles. Additionally, four films (“Jonah Hex,” “Inception,” “Valentine’s Day” and soon-to-be-released “Crazy Stupid Love”) employed solar energy to power production base camps. On-set sustainability coordinators are helping to make all this possible.
[video_player mediakey="2ded9732-76a3-4867-8c4f-0755023953e5" autoplay="no" width="480" height="360"]
Warner Bros. Television Group continues to develop its green production practices. All WBTVG-produced shows reduce waste through reuse and recycling and utilize renewable resources such as biodiesel and compostable Craft Service products.
In 2007, Warner Bros Television’s “The Closer” launched a comprehensive green television production program. Inspired by the success of those initiatives, an increasing number of WBTVG’s Los Angeles-based productions are implementing sustainable production practices, ranging from using reusable water bottles to fueling up with biodiesel, initiating recycling programs on location and converting to the digital distribution of scripts. In 2010, Warner Bros.’ Television implemented a Virtual Production Office to streamline digital distribution of dailies and other production related materials.
Two of the Studio’s television productions, “The Big Bang Theory” and “The Mentalist” currently participate in a pilot program to implement energy conservation measures that include optimizing equipment settings to reduce energy consumption on hiatus, holidays and during both working and non-working hours. In addition, “The Mentalist” has established a hybrid base camp, which utilizes solar power and biodiesel-fueled generators, while on location. “The Mentalist” is the first domestically-produced television show to run a base camp on solar energy.