The Warner Bros. U.S.-China Exchange Program, an initiative designed to foster industry and cultural best practice sharing, completed its first installment of the series with a two-day workshop held at Warner Bros. Studios in Burbank, California. In partnership with the China State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) and the Motion Picture Association, Warner Bros. hosted eight China-based film professionals to discuss U.S. casting practices, learn the latest casting technology, and meet with local executives, agents and managers across entertainment.
“This Exchange Program provides an innovative opportunity for continued support of the longstanding relationship between Warner Bros. and China,” said Gillian Zhao, Executive Vice President and Managing Director, Warner Bros. China. “This best practice sharing effort reflects Warner Bros.’ ongoing commitment to fostering growth within the Chinese marketplace.”
The launch of the Warner Bros. U.S.-China Exchange Program supports Warner Bros.’ commitment to continued growth in the region and follows a number of recent significant business collaborations, including the opening of Warner Bros. China’s Beijing office earlier this year and, most recently, participation at the Beijing International Film Festival.
Warner Bros.’ initial installment marks the beginning of cultural best practice sharing within the company, the entertainment industry and our global community.